Online resale platform ThredUp recently announced the appointment of Noam Paransky to its board of directors.
With over 25 years of experience in digital retail innovation and omnichannel strategy, Paransky will advise ThredUp as the company “transforms its business from a legacy resale marketplace to an AI-powered resale marketplace,” according to a press release.
Paransky currently serves as the chief omni and innovation officer at American luxury group Tapestry, where he leads the company-wide digital innovation agenda and delivers an innovative omnichannel experience across all customer digital touchpoints.
Before joining Tapestry, Paransky was the SVP of digital at Gap, Inc., where he led digital sales and engagement channels for all Gap, Inc. brands. He also spent nearly two decades as a retail, digital, and marketing expert working directly with several retail and fashion brands.
“In today’s rapidly evolving technological landscape, prioritizing digital innovation to enhance the customer experience is critical to ThredUp’s ability to transform the future of resale and further our mission to inspire the world to think secondhand first,” said James Reinhart, co-founder and CEO of ThredUp.
