British-heritage men’s footwear brand Thomas Crick, recorded sales of Rs 11.18 crore in FY26 and is targeting revenue of more than Rs 20 crore in FY27.
The brand, which entered the Indian market in October 2023, is expanding its distribution through e-commerce platforms and organised retail.
Thomas Crick reported revenue of Rs 28.10 lakh during its initial six-month operating period in FY24, which increased to Rs 5.70 crore in FY25. Its sales nearly doubled in FY26 to Rs 11.18 crore, representing approximately 36-fold growth since its entry into India.
The brand initially adopted a digital-first strategy, building its presence on e-commerce platforms, including Amazon, Flipkart and Myntra. It has now entered offline retail through Reliance Trends, expanding its distribution beyond online channels.
The move provides Thomas Crick access to consumers who prefer shopping at physical stores and supports its efforts to increase brand visibility across retail channels. The expansion is part of its broader strategy to build an omnichannel business in India.
Manufactured and marketed by Mirza International, an Indian leather and footwear manufacturer, Thomas Crick combines British-inspired designs with domestic manufacturing capabilities. Its product portfolio includes Chelsea boots, formal lace-up shoes, loafers and casual leather footwear.
The collection focuses on heritage-inspired styles adapted to contemporary consumer preferences, with pricing positioned in the accessible-premium segment below luxury footwear.
As Thomas Crick expands its offline presence, its performance across e-commerce and organised retail will be important to achieving its FY27 sales target of more than Rs 20 crore. The brand’s growth from Rs 28.10 lakh in its initial six months to Rs 11.18 crore in FY26 marks its progression towards a broader retail distribution model.
