Activewear brand TechnoSport has opened its first Exclusive Brand Outlet (EBO) in Kolhapur, marking its 16th store nationwide and third in Maharashtra. The 2,200 sq. ft. outlet, located on Kolhapur’s high street, underscores the state’s significance in the company’s retail expansion plans.
As part of its EBO-first strategy, TechnoSport is scaling up its retail footprint with Maharashtra at the core of its growth. The company is also on track to reach 50 EBOs across India by the end of 2025, reinforcing its ambition to become a leading homegrown activewear label.
According to TechnoSport CEO Puspen Maity, the decision to enter Kolhapur reflects the brand’s focus on India’s emerging fitness markets. He noted that cities such as Kolhapur represent the “new frontier of India’s fitness movement,” where consumers are aspirational, quality-conscious, and seeking world-class activewear. Maity said the Kolhapur store goes beyond being a retail milestone, representing a commitment to making performance-driven apparel more accessible in regions where interest in fitness is expanding rapidly.
The outlet features TechnoSport’s signature collections and fabric technologies, including Cotflex with 4-way stretch, TechnoDry for moisture management, and Matpiq with a matte finish. It also incorporates advanced fabric innovations such as Technocool+ for cooling, TechnoGuard for antimicrobial protection, and UPF 50+ sun defense.
