Technosport, a home-grown technical sports apparel brand has emerged strong in the activewear segment as it claims to have sold over 12 million pieces in the financial year 2022-23.
The brand said that it is riding high on a healthy 50 per cent-plus Y-O-Y growth and great online and offline traction. It is geared up to investing Rs. 200 crore into a new world-class fabric manufacturing factory, which along with its existing factories, will help maintain the 50-60 per cent CAGR for the brand in the next 3-4 years. The brand is aiming to clock a revenue of Rs. 1000 crore by FY ’25-26 and also has aim to have over 100 exclusive brand outlets (EBOs) by FY ’25-26.
TechnoSport also has strong retailer digitisation plans and has moved to its new office in Bengaluru.
Puspen Maity, CEO, TechnoSport, said, “Our new office will build the technology backbone to help our retailers be a part of this e-commerce revolution and leverage omnichannel, hyperlocal and social e-commerce opportunities.”
The new office will focus on the digitisation of over 5000 small and medium retailers who have contributed to TechnoSport’s growth journey. The idea is also to work on building the D2C e-commerce business, EBO franchisee business and large-format modern retail business
TechnoSport has entered the online marketplace through e-commerce portals and its own brand-new website! The brand is projected to reach 100 CR GMV within a year of its digital debut.
Its products feature excellent moisture management properties, UV-protection, anti-microbial and many other performance-enhancing features which add to the comfort of the consumers. Most of these technologies have been developed by in-house R&D teams in collaboration with international technology providers and research institutions.
Sunil Jhunjhunwala, Co-Founder, TechnoSport, said, “India has unique problems with respect to heat, humidity, sun exposure, hygiene etc. New technologies in activewear can solve these problems and enhance comfort and convenience of the users. Developing these technologies suitable for Indian conditions locally has enabled us to provide these products to our consumers at competitive prices. TechnoSport aspires to be a brand that is globally recognised and locally loved while also protecting the environment through its sustainability initiatives.”
