by Apparel Resources News-Desk
15-May-2019 | 1 min read
Tchibo, the German apparel retailer, will be extending its apparel rental programme after reviewing its performance over the last year.
The retailer found the conversion rate of its online visitors to its rental programme increasing consistently. Besides, it also saw the size of shopping carts increasing at a good pace.
Early last year, Tchibo had started the apparel rental programme wherein clothes were rented online to customers who needed clothes for a brief period of time.
Reportedly, 90 per cent of the clothes returned by users are reusable, which yet again ascertains Tchibo’s efforts to move towards sustainable business and sustainable economy.
After a very successful 1 year, Tchibo now plans to increase its range every 6 weeks and would begin with the launch of sportswear for kids on 21 May 2019. Also, it plans to expand the range of womenswear too.
Nanda Bergstein, Director, Corporate Responsibility, said that by sharing and reusing the resources, Tchibo, as a company and as a part of society, shows its commitment to safeguard the environment and leave a world that is worth living for the future generations.
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