To expand its footprint in the bridge-to-luxury fashion segment, Tata CLiQ Luxury is looking to add about 10 new brands by January.
As per the company, the brands would be in the niche and high-fashion categories, with clothing, accessories, handbags and footwear being the main focus.
The company will also tie up with multi-brand boutiques that house many brands in offline retail stores, including Aditya Birla Group’s The Collective, earlier this week.
Tata CliQ is continuously expanding as it recently launched 13 international brands on the platform and further it is looking at fashion as its strategic focus and has partnered with local company Le Mill, a multi-brand luxury fashion brand based in Mumbai.
Gitanjali Saxena, Business Head of Tata CLiQ Luxury, said the strategy for the company was to target about 5 million households or 1-2 per cent of the top consumers in India. The top brands that retail on its platform get about 15-40 per cent of their entire sales from the website. Its large digital presence is contributing heavily to its sales. It is a very serious business channel for these companies.
