Tablez, the leading organised retail group, has unveiled a new store of the Spanish fashion brand Desigual at DLF Avenue Mall, Delhi.
With this begin the company’s plans to expand the base of the brand in India through bricks-and-mortar stores.
Desigual was introduced in India with an e-commerce store in December 2019 by Tablez in association with Myntra. Its first offline store was launched in August 2020 at Vegas Mall, Dwarka.
Following a positive response for both its online and offline stores, Tablez group launched yet another exclusive outlet of Desigual yesterday (8 October 2020).
Commenting on the launch, Adeeb Ahamed, Managing Director, Tablez, said “We are positive that Desigual’s emphasis on a distinctive and individualistic fashion statement is in line with the city’s young adult population and its evolving aspirations.”
“International expansion and growth is one of the main business priorities for Desigual and, introducing the brand to India is our strategy to make it happen. It is expected that the Indian fashion industry grows fast and will become very digital. This will position the country in the top markets of the world. For that reason, India has become a strategic country for international brands as Desigual, with an omnichannel approach” explains Jordi Balsells Channel Strategy Director in Desigual.
Desigual is a brand that is Mediterranean in spirit, and this inspiration is conveyed through the designs, stores and communication. The brand aims to fulfill the needs of every customer through different categories like woman, accessories and footwear.
Collections include new designs, shapes and patterns, and use sustainable materials and new fibres to offer a high-quality product.
The Desigual concept store is an expression of spirit and identity and enhances customers’ experience by delivering an exclusively Desigual shopping experience.
The aesthetic, comfortable and relaxed interiors is where customers can see a clear distribution of the garments, making the shopping experience enriching, easy and effective.
One of the chief highlights is the Spring/Summer 2020 collection, defined by colour and sustainability, featuring new designs and styles.
Desigual’s bold and beautiful fashion statement, with its unique designs and bright hues, is sure to be a popular hit with the Indian fashion palate.
