Calida Group, the globally popular lingerie retailer based in Switzerland, has acquired the sustainable German lingerie brand Erlich Textil.
The Group has, reportedly, stated that the acquisition of the German lingerie brand is yet another effort to expand its strong position in the underwear market.
Besides strengthening its position in the underwear market, the Calida Group is looking at this acquisition to bolster its role in sustainability and e-commerce segments.
Corroborating more on the acquisition, Hans-Kristian Hoejsgaard, Chairman of the Board of Directors, Calida Group, said that taking over Erlich Textil will help the Group implement the Accelerate 2026 strategy.
The acquisition will also help the Calida Group further enhance its market share in the sustainable underwear market.
Here it is important to state that with its underwear products manufactured in Europe from textiles made from organic and renewable materials, Erlich Textil creates sustainable alternatives for the underwear market.
With 3,000 sales partners across the globe, Calida sells more than 20,000 products every day, which includes daywear, loungewear, functional underwear, shirts and knitwear.
