Swiss-based skiwear brand to open a store in Beijing

The famous skiwear brand from Switzerland Kjus will be opening a flagship outlet in Beijing in December 2019.

The opening of the store is seen as a part of brand’s business strategy to venture into China.

The store is modelled on the concept of ‘future-oriented vision of the brand’ – designed beautifully by 5 Star Plus Retail Design.

The exquisite products of Kjus are showcased on the front of the store, designed with LED touchscreens and backplane patterns.

To distinctly bring out the future-oriented concept, the designers have chosen metal and stone as main materials and ensured that there is enough clear space for the store.

Besides, the store draws connection to the original Switzerland design by using wood on a smaller scale such as high-rack equipment and wooden tables.

The lighting effects and advanced technology help highlight the brand’s products and specifically every key feature of those products.