Lindex, the Sweden-based fashion chain, has launched a second-hand clothing pilot scheme.
As per the scheme, the fashion retailer has introduced a take-back programme for its outerwear range for babies and kids, wherein shoppers can send in old products.
The collected items will then be sold in few of the Lindex stores across Sweden.
Besides, Lindex is also exploring a novel circular approach linked to its current in-store apparel collection. The selected womenswear pieces – handed-in by shoppers – will then be sold at Lindex’s new store in Oslo Byporten.
Notably, the second-hand apparel collection will comprise some of the best of past Lindex collections and design collaborations.
The fashion retailer believes that the clothing pilot scheme will enable it with useful insights about how to scale the business model. Additionally, it will help bring improvement in designing the assortment.
The key, in today’s tough times, is to extend the life span of all products, and in this regard Lindex believes it’s now the retailer’s endeavour to encourage people to not only hand-in clothes not used anymore but also buy pre-loved pieces.
Lindex has around 5,000 employees and about 480 stores in 18 markets. Its assortments include womenswear, lingerie, kidswear and cosmetics.