Forever Unique, the UK-based womenswear fashion label, has decided to relaunch itself!
The fashion brand has shifted its focus on lowering the prices in addition to foraying into lifestyle market after the pandemic menace succeeded in ruining the occasionwear business over the last 18 months.
The global womenswear brand announced the same on Wednesday (16 June).
Founded by Seema and Sandeep Malhotra, Forever Unique used to, reportedly, retail occasionwear at £165 per item. With two new collections, the average price tag is now £75.
The brand is still selling occasionwear, while the fabrications and sizing (women’s 8 to 14) too haven’t changed. If anything has changed significantly, it’s price.
The first drop in the new collection, which was launched yesterday, comprised summer stripes and under the seashell prints – besides featuring baroque print and classic block-colour staples in a mix of co-ordinates, floaty dresses and oversized shirts.
Notably, a new logo has also ben unveiled on the brand’s website.
Forever Unique believes there is no better time than now to implement its new pricing strategy on accessible luxury product that had a key focus not only on style but also on comfort.