Superdry opens its largest ever store

British international lifestyle brand, Superdry has opened its biggest store to date in West Berlin, thereby pushing forward its programme of international store expansion.

The 40,900 sq. ft. space adopts the new store format first rolled out at the brand’s Westfield London and Manchester Arndale locations, where it used lighter wood and new visual merchandising techniques to make shopping easier and attractive for the customers. The store stocks the brand’s full range of women’s and men’s wear apart from the brand’s activewear line.

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Berlin’s influence in the Western Europe doesn’t need any second thoughts and there could be no argument on why the place was chosen by Superdry for its largest store ever.