Showing solidarity with society on various issues, many apparel companies across the globe are now not advertising on Facebook.
The issue started with Facebook’s leniency in taking any action on controversial posts by Donald Trump, the US President as well as one during the racial justice protests.
The list of fashion brands and retail firms boycotting Facebook advertisements is getting longer each day. It now includes adidas, Reebok, Levi Strauss & Co, Target, Puma, Vans, Arc’teryx, Eddie Bauer, The North Face, Fossil, Lululemon, Madewell, Eileen Fisher, Patagonia Inc., REI and JanSport.
While most of the companies have pulled back their advertisements for the month of July, some of them are even considering discontinuing their association with Facebook in future.
What’s noteworthy is that some of the above companies have a budget of millions of US dollars for a Facebook advertisement.
Among the above, few of the brands have issued a strong statement against Facebook and supported the campaign #StopHateForProfit.
Various groups like Color of Change, the NAACP, the Anti-Defamation League, Sleeping Giants, Color of Change, Free Press and Common Sense are leading this campaign.
At the same time, it is difficult for many emerging brands to stay away from Instagram – Facebook’s sibling platform.
So far Indian companies, especially in the textile and apparel industry, have not come forward in this regard as their advertisements are still running on this platform.