US sportswear brand New Balance has opened its first store in India at Noida’s DLF Mall.
Revealing its ambitious plan to open 50-odd stores across India in the next three years, the company has informed that the company’s second store will likely be opened in West Delhi’s Pacific Mall. The company has also entered the Indian e-commerce space via an exclusive partnership with fashion e-tailer Jabong.
In this regard, Darren Tucker, Vice-President for Asia-Pacific at New Balance said, “We are looking to open 50 stores potentially in the next three years throughout the major metros, starting with the northern cities. Once we establish our stores in north, we will move to other parts of the country.”
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The company will showcase its products from the global portfolio, customising according to the taste and requirements of the regions, where the stores will be located.
Major Brands, the franchisee for premiere international fashion brands such as Charles & Keith, Aldo, Mango and Guess, has brought the New Balance brand in India. Excited over the partnership, Tucker said that partnering with Major Brands would give New Balance retail capabilities and a partner that believes in the company’s value of integrity, team work and total customer satisfaction.
