Premium sports lifestyle brand, ‘47, has announced executive appointments, welcoming Steven Monti as VP of design & development, Ryan Cross as VP of merchandising, and Brooke Thornton as VP of marketing.
“We are thrilled to welcome Steven, Ryan, and Brooke to ‘47. With their fresh perspectives and innovative thinking, combined with our brand’s legacy of product excellence and unwavering commitment to quality, we are poised to further enhance our position in the market,” said the company’s president Dominic Farrell.
Monti, formerly with Converse, brings 16 years of design and development experience. He will lead ‘47’s creative directors, shaping the brand’s identity through innovative products in design, fabrics, fit, and graphics.
Cross, previously from Goat Group and Puma, will oversee ‘47’s product lineup and global merchandising strategy, leveraging his expertise in business development and market relaunches.
Thornton, known for her roles at Red Bull, Nue, and Translation, will drive brand awareness and establish ‘47 as a global leader at the intersection of sports, fashion, and culture.
‘47’s expansion includes collaborations with Kith, Rowing Blazers, and Nascar, and recent global ventures, such as a London pop-up and a forthcoming Tokyo store opening.
