Japan’s sports apparel market is valued at US $ 10.17 billion in 2024 and is projected to reach US $ 15.17 billion by 2032, growing at a CAGR of 5.12 per cent as per a recent report published by Fortune Business Insights.
It’s worth noting here that Japan’s total apparel retail market size amounts to US $ 78 billion in 2024 and the sports apparel segment contributes around 13 per cent to this value.
The men segment holds the majority share – 48.44 per cent – in the Japanese sports apparel market, followed by women (33.50 per cent) and kids (18.06 per cent).
The market is largely dominated by sports tops & T-shirts, trousers and tights, and shorts due to significant consumer spending on these products.
The demand for sports shirts with moisture-wicking and quick-drying features continues to rise in Japan. Additionally, the popularity of oversized T-shirts inspired by Japanese fashion, made from sustainable materials like recycled polyester and natural cotton, is significantly boosting the growth of the tops and T-shirt segment.
Meanwhile, the trousers and tights segment is expected to capture a substantial market share. The increasing preference for sweat trousers designed with chicken-shaped patterns, adjustable drawstrings and elastic waistbands is driving revenue in this category for sports apparel retailer catering to the Japanese market.
Moreover, the integration of advanced technologies such as nanotechnology, microfibers, and insulators in the production of sports tights and trousers is attracting consumers and further fueling the growth of this segment.
