Desigual, the fashion label from Spain, is putting efforts to grow in Asia. In one such effort, it is expanding its online business in China.
The clothing brand has joined hands with E-Shine wherein besides online expansion, Desigual also plans to build its bricks-and-mortar presence too.
The 60 company-owned and franchised stores – as a part of the deal – will also include two flagship stores in Beijing and Shanghai.
In next 5 years, the brand intends to enhance its turnover in China to € 40 million. Notably, 50 per cent each of the same will, reportedly, come from bricks-and-mortar stores and online.
Corroborating further, Alberto Ojinaga, CEO, Desigual, said “This collaboration is in line with our strategy to continue developing our business in the Asian market – growing in China, Japan, which is our leading market outside Europe, and in other relevant countries such as South Korea.”
Alberto added that Desigual’s aim is that sales generated through the digital channel and outside Europe should represent a combined 60 per cent of turnover by 2023.
Currently, these markets account for 49 per cent of total sales.
Desigual has a presence in 107 countries, with 428 mono-brand stores and more than 2,700 employees worldwide.
