Homegrown men’s fast fashion Snitch aspires to become an omnichannel platform focusing on a diverse selection of men’s fashion products.
The brand expects to surpass Rs.100 crore by the end of the fiscal year 2022-2023.
Founded in 2019, the young brand aims to change the fashion industry with its stylish and comfortable designs and has seen huge increase in sales.
Currently, the company employs around 90 people, including designers, sourcing managers and production managers.
Snitch has 14 production facilities in Karnataka, all of which are 100 per cent on a contract basis. All raw materials are sourced by Snitch; only cutting, sewing and packaging are outsourced, and everything else is done in-house.
The new warehouse is capable of shipping 5-8k orders in a single day.
Every day, Snitch adds five to six new styles on its website, with 200-300 items per style. Snitch has been positioned as a fast-growing company, owing to its ability to keep up with swiftly changing fashion trends and incorporate them into its collections in a timely manner.
The brand’s emphasis is on producing a wider variety of styles rather than small quantities of a few kinds.
Snitch aims to break the Rs. 350-400 crore mark in menswear in the next 3-4 years, wants to grow into womenswear and intends to set up six to eight digital experience stores across India in the next 6 months, with offline and digital experience stores launching in Delhi-NCR, Karnataka, Telangana, Maharashtra and other states, Snitch also intends to enter the untapped plus size segment in India.
Besides this, the company is creating new collections that strive for a line of sustainable and chemical-free products.
