SNITCH, a D2C menswear fashion brand, is set to open a new store in Dimapur, Nagaland, as it expands its offline retail network in Northeast India.
The development was announced by Chetan Siyal, Founding Member and CMO of SNITCH, in a LinkedIn post.
He said the brand is looking at markets beyond the cities that typically attract organised retail expansion.
The Dimapur store will offer SNITCH’s menswear range through a physical retail format, including shirts, trousers, denim, co-ords, outerwear and accessories.
Founded in 2020, SNITCH operates through a direct-to-consumer and omnichannel model, selling through its online platform and physical stores. The brand has been expanding its offline network across metropolitan, Tier II and other emerging markets.
The expansion is part of its broader strategy of adding physical stores alongside its online business.
According to the brand’s store locator, as of October 2026, SNITCH operates 135 stores across 56 cities in India. Its largest store presence is in Karnataka with 28 stores, followed by Maharashtra with 23, Gujarat with 18, Telangana and Uttar Pradesh with 10 each, and Delhi and Haryana with eight each.
The brand also has stores in Assam, Bihar, Chhattisgarh, Odisha and Uttarakhand.
