After opening its first retail site in Bengaluru in April, the homegrown shoe brand Comet plans to open flagship stores in Mumbai and New Delhi to further increase its offline presence. Through sensory shopping experiences, the business hopes to strengthen its relationship with customers.
Utkarsh Gupta, a co-founder of Comet, stated in an interview that opening the Bangalore headquarters was about more than just shopping. Offline uses all five senses to make the brand come to life, he stated. Each area is designed as a living extension of what Comet stands for, and new locations are on their way to Delhi and Mumbai.
The sneaker company presently operates on a digital-first strategy, selling mostly online and at a few multi-brand stores. Although this strategy is still crucial, the brand is currently attempting to increase cultural relevance through artist partnerships in urban areas, limited-edition drops, and in-store storytelling.
Comet’s offline approach will prioritise community development and presence over quick growth. Additionally, the company is organising pop-ups and events in Tier-2 cities like Pune and Chandigarh, where its direct-to-consumer route has helped it gain popularity.
According to Gupta, Comet is receiving unexpectedly positive feedback from Tier 2 cities, particularly through direct-to-consumer marketing. Offline, community and presence are more important than scale. Comet’s dedication to reinventing Indian sneaker culture through regionally inspired design and immersive retail is further highlighted by the expansion.
