Skims, the shapewear and apparel brand co-founded by Kim Kardashian and Jens Grede, announced on Wednesday that it has raised US $ 225 million in fresh capital, valuing the company at US $ 5 billion.
The latest funding round was led by Goldman Sachs Alternatives, with participation from BDT & MSD Partners’ affiliated funds. The company said the new capital will be used to expand its intimates and shapewear portfolio, accelerate its push into apparel and activewear, and strengthen its retail presence and international footprint.
According to Eric Bellomo, senior e-commerce analyst at PitchBook, the latest investment “adds to an already strong investor roster, including Thrive Capital and Greenoaks, positioning Skims as a credible IPO candidate in the future.”
Founded in 2019, Skims has quickly become one of the fastest-growing names in fashion and lifestyle. The company said it is on track to exceed US $ 1 billion in net sales in 2025.
Earlier this year, Coty sold a 20% stake in Kardashian’s beauty venture to Skims, consolidating both businesses under a single umbrella. The brand has also teamed up with Nike to introduce a women’s activewear line.
Commenting on the company’s strategy, Bellomo noted that “by leveraging both Kardashian’s global celebrity and the brand’s strong distribution partnerships, Skims is expanding its product ecosystem. The recent SKKN by Kim buyback underscores this integrated approach, aligning apparel, beauty, and lifestyle.”
Known for its focus on inclusive sizing and body-positive marketing, Skims currently operates 18 retail stores in the United States and two franchise outlets in Mexico. The company said it is laying the groundwork to become a predominantly physical retail business over the next few years.
