Shapewear brand SKIMS has launched its first men’s category, with an all-star campaign featuring Brazilian footballer Neymar, NFL athlete Nick Bosa and NBA player Shai Gilgeous-Alexander.
SKIMS, a company started in 2019, has revolutionised the women’s knickers market and now believes the time is right to apply its cutting-edge design philosophy to guys. This is especially true given that over 10 per cent of SKIMS’ current customers are currently men.
SKIMS Mens’ three lines, ‘Cotton,’ ‘Stretch,’ and ‘Sport,’ which provide an emphasis on fabric, style, fit, comfort, and ease of movement, offer the first layers that ‘allow any man to confidently and easily take on any challenge.’
SKIMS Co-Founder and Creative Director, Kim Kardashian, said, “The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody.”
The collection will be available to shop on the SKIMS website from 26th October 2023, in sizes XS-5X.
