Together, Nathy Peluso and Desigual are expanding their collaboration. When Peluso appeared in the company’s autumn campaign last July, the Argentine musician and the Spanish company collaborated for the first time. The artist herself will create a limited-edition collection this time, which will debut in April.
The Best Alternative Album Latin Grammy Award winner is currently pursuing a new career path by creating clothing with Desigual’s creative team, which she will do while continuing to represent Desigual as a brand ambassador in 2023.
The line will offer inclusive accessories and clothing made to fit many body types, and it will soon be accessible online and in a few retail locations. Many of the items, according to Desigual, were based directly on the singer’s physique.
“I think it’s very nice for girls who have my body type to feel comfortable with garments like the ones we are creating,” said Peluso.
Although the full collection won’t be available for a few weeks, a video-teaser featuring the Argentinean wearing a red bodysuit with a detachable hood and a black-and-white photo in which just a white strapless top is visible has already been made public. Both were shot by Manson.
“It’s been a lot of fun and it’s nice to work with people who get to know you little by little, who respect your ideas and your concepts,” said the singer, about her recently announced collaboration with Desigual. And she added, “The more I grow, the more I realize how artistic fashion is. It’s like making a song. It has a lot of conceptual information, a lot of emotional information and I find it very inspiring”.
Desigual, which was established in Barcelona in 1984, has a rich history that is inextricably related to partnerships. From more long-standing relationships like its ongoing partnership with French fashion designer Christian Lacroix to more recent ones like collections made in association with designers Maitrepierre and Esteban Cortázar. In the music industry, the Thomas Meyer-led company already collaborated with Aleesha in 2019.
With 393 mono-brand stores throughout 109 countries, 10 retail channels, and six product categories, Desigual had a 3.4 per cent increase in revenue to € 371 million during the most recent fiscal year.
