Chinese fashion giant SHEIN faced a recent blow when the Better Business Bureau (BBB) handed it an ‘F’ rating, flagging concerns about product quality, delayed deliveries, and poor customer service on its online platform.
BBB, a non-profit organisation overseeing business ethics and standards, urges new SHEIN customers to start cautiously, recommending a thorough check of reviews and starting with smaller purchases.
This low rating from BBB mirrors SHEIN’s ongoing challenges. Earlier this year, a House committee report revealed SHEIN, alongside another Chinese retailer, Temu, consistently violated US import laws. The report stated that both these companies exploited trade gaps, bypassing import taxes and human rights checks on shipments to the US.
SHEIN is known for its extensive collection of stylish clothing offered to consumers at cheap prices. In 2022, SHEIN secured US $ 1 billion in a funding round, pushing its valuation to US $ 100 billion, more than the combined value of fashion giants H&M and Zara. However, amid its success, SHEIN faces accusations of selling clothes produced through forced labour in China’s Xinjiang region.
