A significant majority of UK inhabitants anticipate reducing their expenditures on fashion-related items such as apparel and footwear in 2025 in order to keep prices under control, according to a cost-of-living survey conducted by market research firm Maru.
The findings of the three-year-old study, which covered over 40,000 adults in the UK, indicate that 77 per cent of participants believe they will likely need to spend less on clothing and shoes in order to save money.
This observation is consistent with the state of the economy, where consumer prices are still high. Inflation continues to rise above the Bank of England’s 2 per cent target, unexpectedly reaching 3 per cent in January 2025.
Maru chief research officer Stephen Brockway noted that their cost-of-living research shows UK citizens are actively looking for ways to cut expenses as rising costs strain household budgets and reduce purchasing power. One significant pattern emerging is the growing intention to cut back on clothing spending.
Brockway emphasised that fashion retailers must recognize these consumer challenges when developing products, shaping marketing strategies, and improving customer experiences. Brands that offer value, demonstrate understanding, and stay relevant are more likely to earn consumer trust and build lasting loyalty.
