Seasalt, a Cornish apparel manufacturer, announced that every channel established “new record for the Christmas period,” during the five-week selling period ending 30th December 2023.
The total amount sold across online, shops, and marketplace partners grew by 16 per cent when compared with the same time in 2022, while traditional retailers celebrated their second straight record Christmas as customers returned to the high street.
Overall, store revenues climbed by 17 per cent, while online sales remained strong during the Christmas season and increased by 11 per cent over 2022; despite what the company describes as a trying 18 months for online trade, the channel has nonetheless shown “positive growth.”
The retailer also emphasised the increasing significance of its third-party marketplace collaborators, like M&S, Next, and Zalando, which moved from “strength to strength” in 2023, with Christmas sales climbing by 32 per cent across its partnership portfolio.
Jon Lewis, chief trading officer of Seasalt Cornwall, said, “It is incredibly wonderful to see all three of our main sales channels perform so strongly over the holiday season. We have a strong balance between our channels, allowing them to give resilience in challenging trade situations while also resulting in exceptional results when all three are performing well.”
In terms of projection, Seasalt anticipates a 12.5 percent increase in sales to £ 135 million for the fiscal year ending 27th January 2024, while EBITDA is expected to exceed £ 10 million. Boosted by store growth of another 10 per cent like-for-like year to date over 2022, as well as partner growth of 39 per cent year on year.
Paul Hayes, CEO of Seasalt Cornwall, said, “Sales have been high through the important festive trading weeks in 2023, and we’re proud to have managed to build on the success we’ve experienced in recent years, despite continuing external economic challenges.”
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