Aditya Birla Fashion and Retail’s premier artisanal lifestyle brand, JAYPORE, has announced the opening of two new Mumbai stores at Oberoi Mall and R City Mall. Spanning 1543 sq.ft. and 2214 sq.ft. respectively, these strategically located stores aim to showcase Jaypore’s ethnic craftsmanship collection.
Sooraj Bhat, CEO of Ethnic Business at Aditya Birla Fashion and Retail Ltd., emphasised the historical significance of this expansion in Mumbai, a vibrant hub of fashion and culture. He stated, “The opening of our stores in Oberoi Mall and R City Mall underscores Jaypore’s commitment to providing a curated assortment of ethnic wear, designed to capture the character of Mumbai’s cosmopolitan identity.”
The collections featured in the new Jaypore stores employ techniques such as hand and machine embroidery, block prints, gota, and other traditional Indian forms of embroidery. Crafted with care, these exclusive pieces use cotton and silk fabrics, making them ideal for work meetings, evening outings, and special occasions.
Currently boasting 20 standalone stores in India, Jaypore is part of Aditya Birla Fashion and Retail Ltd., a key player in The Aditya Birla Group. With a revenue of Rs. 12,418 crore and a retail space of 10.8 million sq.ft. as of 31st March 2023, ABFRL stands as India’s pure-play fashion company, housing renowned fashion brands like Pantaloons, Van Heusen, Allen Solly, Forever 21, Louis Philippe, and more.
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