River Island, the London-based fashion retailer, has joined hands with the renowned Canadian brand The Bay.
The partnership will help River Island reach Canada and cater to all Canadian customers. Notably, River Island’s men’s and women’s collections have been officially launched on the website of The Bay.
Here it is important to mention that in-store collections will be available at select Hudson’s Bay stores in the spring of 2022.
The partnership is being seen as a part of The Bay’s recent expansion into offerings for Millennial and Gen-Z customers.
Theodore Sheppard, Head of International Development, River Island, said “We are excited to be launching River Island through such a well-respected partner, The Bay.”
With River Island introducing a wide range of exquisite products like distressed denim, sweaters and loungewear, amongst others, The Bay continues in its efforts to reach a larger section of consumers across the globe.
Also, other offerings by River Island comprise best of party statement styles like asymmetrical cut-out jumpsuits and tops, fringed sequin mini-skirts and shirts and off shoulder dresses – much to the delight of fashion-conscious consumers.
Founded in 1948, River Island has more than 350 stores across the UK, Ireland and internationally, besides having e-commerce sites.
