Reverse logistics in e-commerce is, to put it simply, consumer returns. This process of moving goods from their point of consumption back to their point of origin generally happens for two reasons: disposal or recapturing value.
An efficient e-commerce reverse logistics is essential for fashion, or any, business to retain customers.
A loyal consumer always has a much higher value than a one-time customer. Notably, having a hassle-free return process is one way of bringing back the loyal consumers. Besides, an easy user-friendly return process also helps a company win new customers.
Many times reverse logistics also helps increase sales significantly – reportedly, 45 per cent shoppers made additional purchase while returning a product on a website.
However, growth in demand requires an evolution in reverse logistics, which directly influences the consumer experience. Importantly, it has a negative effect on sustainability, with logistics and waste product being the most obvious costs.
With a focus on reverse logistics and circular economy, PI Apparels brings together industry experts in a virtual summit to be held later this week.
PI Apparel was founded in 2013 in London, as a part of PI’s portfolio of senior level conferences for those involved in product design, development and IT.
The webinar, to be held on 20 May 2021, will see experts talk on topics like how to engineer a reverse supply chain for inbound logistics and how does a reverse logistics model contribute to a more circular business.
Some of the key speakers include Stefano Aldighieri, President, another design studio 2.0, Cynthia Power, Director, Eileen Fisher Renew, Regina Yoo, Associate Professor, Fashion Institute of Technology, Tony Sciarrotta, ED, Reverse Logistics Association, Chad Bolick, VP Global Key Accounts, Unifi, Inc., amongst many other stalwarts.
So, if you are interested to attend the webinar, register now at https://pi.tv/register/115
