Compared to traditional retail, which is predicted to grow at a far slower rate, fast commerce in India is forecast to increase at an astonishing 75–100 per cent annually, says a report by Bernstein.
Quick commerce’s benefits in proximity, cost, and product selection are credited by the research with this increase.
It stated that compared to retail in the low teens, rapid commerce is uniquely positioned in terms of proximity, pricing, and selection, and it will continue to grow at a rate of 75–100 per cent YoY.
According to the survey, rapid commerce is developing more quickly in India than other online retail platforms. It is anticipated that the industry will solidify its position as a leading force by 2025.
Additionally, the survey noted that fast commerce platforms have been especially successful for Direct-to-Consumer (D2C) firms. In the current brand mix of these platforms, D2C or new-age brands account for over 30 per cent of the offerings.
Additionally, it stated that new categories and Tier 2 development are likely to drive Quick Commerce’s growth, enabling it to continue outpacing other channels (such as retail and e-commerce).
Zomato, Big Basket, Zepto, Blinkit, and Swiggy Instamart are the leading companies in India’s rapid commerce market. Via their platforms, established e-commerce behemoths like Amazon and Flipkart are also getting into the rapid commerce space.
