Reliance Retail’s fashion chain, Azorte, has opened a new store in Surat, located at Aashirwad High Street Mall. The store features Azorte’s latest collection of clothing and accessories for men and women. This launch follows the brand’s festive collection debut, which includes fusion-style separates, bright prints, and bohemian details, now available for shoppers at the new store.
Azorte joins other fashion retailers, including Lifestyle and Xyxx Apparels, at the Surat mall. The store expansion is part of Azorte’s broader strategy to increase its physical presence. In recent months, Azorte has launched stores in Jamnagar, Vadodara, and Bengaluru. The brand also opened new locations in Hyderabad and New Delhi earlier this year.
Reliance Retail first introduced Azorte in 2022, with plans to open 200-250 stores nationwide to boost market penetration. In addition to its physical stores, Azorte’s collections are available online through Reliance’s e-commerce platform, Ajio.
