Indian actor, producer, and entrepreneur Kriti Sanon has been appointed as the global brand ambassador for Pepe Jeans London. Sanon will lead the brand’s latest campaign, promoting its newly launched Autumn/Winter 2024 collection, titled ‘Very Pepe’. Known for blending bold style with individuality, Pepe Jeans London continues to bridge London’s iconic fashion heritage with a worldwide audience, according to Sanon.
In a statement, Kriti Sanon discussed her affiliation with the company and said, “Pepe Jeans has always stood for individuality and bold style. I’m excited to serve as a worldwide brand ambassador for a company that not only embodies my own style but also introduces the world to the finest of London’s illustrious fashion history.”
Marcella Wartenbergh, CEO of AWWG and owner of Pepe Jeans, highlighted that this campaign represents another exciting milestone for the brand. She also mentioned the recent memorable collaboration between the brand, Sanon, and Red Bull Racing at Silverstone. The Autumn/Winter 2024 collection will be available online and in retail stores across India.
