Reliance Brands Ltd., has collaborated with Delhi-based designer Rahul Mishra for the launch of their new global luxury label ‘AFEW Rahul Mishra’ (Air, Fire, Earth, and Water).
The inaugural collection was launched in Paris at the Palais de Tokyo with an audience consisting of global retailers, fashion press and celebrities.
The opening collection features a wide line-up of women’s clothing along with selected jewellery, bags and shoes.
According to Darshan Mehta, managing director of Reliance Brands Ltd., “AFEW gives voice to Rahul Mishra’s genius of nature-inspired creativity and his desire to be more present in the lives of his customers. The launch during Paris Fashion Week propels the brand onto a global stage, reaching the most discerning global audience looking for functional everyday pieces elevated by a couturier’s touch.”
Similarly, Rahul Mishra said, “With AFEW Rahul Mishra, I am glad to return to creating ‘easy to wear’ fashion after a temporary hiatus from it in my namesake brand in 2020”.
The exclusive label will have a dedicated sales showroom in Paris from 28th September to 3rd October 2023 and following the launch will be available on Rahul Mishra’s official website and flagship stores.
