Italy-based denim manufacturer, Replay has inked a partnership with Reliance Brands Limited to retail its apparel, footwear and accessories in India. The partnership will see the sales beginning with a Spring-Summer 2019 collection.
As per the signed agreement, Reliance Brands will enjoy the exclusive distribution rights in the country to sell the Italian brand’s products. Both the involved parties have reportedly decided to launch two flagship stores in Mumbai and Delhi next year.
Matteo Sinigaglia, CEO & Owner, Fashion Box SpA (parent company of Replay) said that as per the brand’s ongoing global expansion process, India is a key market, and getting on board with Reliance Brands Limited, who is the leader in fashion and casual wear sectors, will help the company to make a promising name for itself in the country.
“I am very excited to kick off our partnership. The first flagship store will be opened in the capital of the country (Delhi) next year,” Sinigaglia added.
Replay is famous for its innovative touch, characteristic Italian design and the unmatchable quality of its denim. The Italian retailer currently has 200 mono-brand stores and 190 shop-in-shops internationally.
Furthermore speaking on the development, Darshan Mehta, President & CEO, Reliance Brands Limited, said, “Denim is the most versatile apparel. It’s a way of life and Replay has been known for providing the highest standards in this sector for over 30 years now. The youngsters, experienced customers and increased purchasing power are the few aspects we are relying on for Replay’s growth in India,” he concluded.
