US-based fashion retailer Century 21 has appointed Michael Kustermann as its latest Chief Marketing Officer (CMO). Prior to this appointment, Kustermann served as an innovator for the consumer experiences at Starbucks and Nespresso, most recent being as the Chief Digital Experience Officer at Bose.
With the off-price department store, Kustermann will be tasked to lead all marketing, creative and digital efforts, including the online marketplace at Century 21.
The American fashion retailer also recently inaugurated a small-store, called Century 21 Edition, to offer discounted designer fashions to its customers. Spread across in about 5,000 sq ft, these outlets offer a curated selection of designer shoes and accessories for women. The company described ‘Century 21 Edition’ as a new strategy and said it will emphasize the ‘best of the best’ curated collection of its products.
Raymond Gindi, CEO, Century 21 Stores said that the objective of Century 21 Edition was to display the brand’s most popular merchandise, that will enable the retailer to customise its range of apparel products according to their demands.
The off-price fashion retailer also collaborated with Vision Express recently to offer a collection of in-store optical services along with prescription frames from Tom Ford, Fendi and other brands at a discounted price.
