Reliance Brands Limited Retail arm of the Reliance Industries has appointed Aniket Kumar Singh as Head of E-commerce, to strengthen its digital commerce leadership and expand its online and omnichannel retail operations.
In his new role, Singh will be responsible for leading Reliance Brands’ e-commerce strategy, with a focus on scaling digital operations, enhancing customer experience, and accelerating online growth across the company’s portfolio of brands.
Before joining Reliance Brands, Singh served as Assistant General Manager, E-commerce and D2C, at Welspun Living Limited.
He also held leadership positions as Senior manager E-commerce and Manager-Ecommerce at Pepe Jeans India. Prior to that, he worked as Manager E-commerce at Hidesign and E-commerce Coordinator at Bestseller.
Earlier in his career, Singh worked with Zepo.in and Ergode, where he gained experience in digital commerce operations, marketplace management, and online business development.
Throughout his career, Singh has led initiatives spanning D2C strategy, e-commerce operations, performance optimisation, and digital retail transformation.
