Raymond Lifestyle Limited has appointed Publicis Groupe India as its integrated marketing partner, bringing together creative, media, performance marketing, customer relationship management (CRM), digital, reputation and technology capabilities under a customised structure called ‘Team One Thread’.
The dedicated team will combine capabilities from Saatchi & Saatchi India, Zenith India, Performics and other Publicis Groupe companies. The partnership is aimed at creating a more integrated marketing approach across Raymond Lifestyle’s brand portfolio as the company enters its next phase of growth.
The appointment follows a two-month evaluation by Raymond Lifestyle’s marketing team, which assessed technical capabilities and commercial value. The new structure will bring brand, media, data, technology and customer engagement functions together to support consumer targeting and faster activation across channels.
Raymond Lifestyle’s portfolio includes the Raymond Masterbrand, with offerings across Fine Fabrics, Ready to Wear, Made to Measure and Custom Tailoring, along with ColorPlus, Park Avenue, Parx and Ethnix by Raymond.
Satyaki Ghosh, CEO, Raymond Lifestyle Limited, said the company evaluated the capabilities required to support its next phase of growth and that the new partnership is intended to bring greater clarity and agility to its marketing operations.
Kalpana Singh, CMO, Raymond Lifestyle Limited, said changing shopper preferences in an omnichannel environment requires greater integration across marketing functions. She also highlighted the role of artificial intelligence (AI) in informing marketing decisions and developing consistent brand narratives across consumer touchpoints.
