Leading cycling clothing brand Rapha has appointed Robert Lee as Chief Creative Officer, with immediate effect.
With more than 20 years of experience in the athletic sector, Lee most recently served as VP Creative Direction, Training and Sportswear as well as Creative Director US at Adidas.
He also served as the Design Director for Reebok between 2002 and 2005 and the Vice President of Design for the Adidas Group/Reebok International Ltd. for 11 years, from 1997 to 2008.
In his new position at Rapha, Lee will oversee the brand and product creative teams in addition to contributing to the brand strategy and “dreaming up a new future for Rapha and the sport of cycling”.
Francois Convercey, CEO of Rapha, said, “We are truly excited to have Rob join us as Rapha’s Chief Creative Officer.”
Lee commented, “I’m honoured to be part of an iconic cycling brand that has led the industry in sport and culture.”
