The Delhi Government and the Municipal Corporation of Delhi (MCD) have been urged by the Retailers Association of India (RAI) to reevaluate the exorbitant signage costs that are currently in place in Delhi and the National Capital Region (NCR). Due to the fact that these rates are far greater than those in other regions of India, small and medium-sized retail traders who depend on store signage to draw clients are severely impacted financially.

RAI’s membership include both large and small retailers, and it represents about 13,667 member establishments nationally. Retailers are finding it more and more difficult to afford the signage that is required to draw attention to their stores from the public due to the existing signage prices in Delhi NCR, especially in locations like Janakpuri.

For instance, the average yearly cost of illuminated (LED) signboards in Delhi is Rs. 2,68,764, which is more than twice as much as the average cost of Rs. 1,00,822 in Mumbai’s various districts, including Tardeo, Vashi, and Thane.

Kumar Rajagopalan, CEO of Retailers Association of India, stated, ” Fees for signages and media outside retail stores are very high in Delhi as compared to most other cities. A revision of these fees is crucial to reduce the financial burden on these businesses, ensuring they can continue to thrive and serve their communities. By making signage more affordable, we not only support retailers but also promote better compliance with regulations, benefiting governance and enforcement efforts by the MCD.”

RAI strongly believes that reducing these prohibitive fees will not only support the retail industry but will also further the Government’s objectives of boosting the state’s economy and social welfare.