American fashion firm PVH Corp. is reportedly considering to merge its brands Tommy Hilfiger and Calvin Klein to make a single entity in India.
If true, the merger would make it a company with retail business of more than Rs. 1,000 crores in the Indian market.
Brand-wise, Tommy Hilfiger alone reported Rs. 750 crores in retail sales while Calvin Klein’s revenue stood Rs. 250 crores in the previous year.
The venture will reportedly be managed by Tommy Hilfiger CEO Shailesh Chaturvedi; Arvind Limited would have an equal partnership in it.
The expected venture would be the flagship business of PVH Corp. in India.
However, an official statement on the same is yet to be made public by the company.
Industry experts feel that this move would help PVH Corp. to pay more attention while chalking out growth strategies for these brands in India for both physical and online operations. It would now be more focused on the expansion part.
It is also believed that the strategic move shall also have a positive impact on Arvind Limited which announced the de-merger of its lifestyle brands into a separately listed company earlier this month.
PVH Corp. also operates Arrow and IZOD brands in India through separate licensing deals with Arvind Limited.
