Major apparel retail group PVH Corp. has struck a deal with MagnaReady LLC to incorporate a patented magnetic closure system to replace buttons in its shirts.
The magnetic closure system was developed by Maura Horton, CEO, MagnaReady LLC, when her husband began to lose mobility in his fingers due to Parkinson’s disease. She believes that not only will this system help people with mobility issues, but also act as a time saver for the normal people. “It will be surreal to walk into a department store and see shirts on the racks with the patented magnetic closure system designed by me, but I am incredibly excited to watch how PVH’s shirts incorporating this technology will impact the men’s fashion industry. And, more importantly, hear more stories about how the shirts have benefited my customers’ lives,” averred Horton.
Also Read – Agreement between PVH Corp and G-III Apparel Group
The MagnaReady shirts eliminate the need to button a shirt, rather by simply pressing the two sides of the shirtfront together, the magnets snap into place. Garments with MagnaReady’s magnetic closure system does not look any different than the normal buttoned garments, as the magnetic closures are hidden between the layers of fabric and buttons.
PVH Corp. is one of the largest shirt companies, and owns brands like Van Huesen, Calvin Klein, Tommy Hilfiger, IZOD, Arrow, Warner’s, and Olga. It is also the licensee to brands like Speedo, Geoffrey Beene, Kenneth Cole New York, Michael Kors among others.
