Global sports giant Puma has unveiled a collaboration with Lemlem, the African-born ready-to-wear and swimwear brand established by supermodel Liya Kebede. The collection embodies premium performance and style by fusing Lemlem’s iconic flair of vibrant colors and patterns with Puma’s innovative sportswear perspective.
The collaborative range encompasses clothing and footwear, featuring standout pieces like the Puma × Lemlem PWR XX Nitro shoes, Low Impact Bra, HW 7/8 Tight, and the Puma x Lemlem Anorak. The collection indulges in geometric prints and abstract textures, and celebrates movement’s versatility while prioritising comfort.
Both Puma and Lemlem actively embrace the responsibility to foster environmental well-being, evidenced by their incorporation of fabrics made from at least 20 per cent recycled materials in activewear.
Liya Kebede, founder of Lemlem commented, “It is testament to the colliding worlds of sports and fashion, and how we want to inspire women across the globe. I’m so excited for what’s to come in our journey together – this is just the beginning.”
