Victoria Jenkins, the founder of Unhidden and a disability champion, has collaborated with Primark to create their most extensive adaptable apparel line to date.
The new 49-piece collection offers adaptable elements on wardrobe essentials including sweaters, trousers, T-shirts and trench coats, after the debut of an adaptive lingerie line in January 2024 and a follow-up summer collection with Jenkins in July.
These include accessible fastenings, stretchy waistbands, magnetic zippers, and concealed apertures for accessing tubes, stomas, or catheters.
A men’s padded gilet with a magnetic snap, big compartments for medical equipment and tube access costs US $ 14.70 at retail, while a women’s knit jumper with thumb holes and a double-ended zip sleeve costs US $ 29.40.
Primark conducted research on the difficulties experienced by impaired customers in conjunction with the Research Institute for impaired Consumers (RiDC) to commemorate the launch.
According to the report, even though 24 per cent of people in the UK have a disability, 75 per cent of respondents said they have trouble finding accessible apparel, and 80 per cent said they are shut out of stylish options.
