PrettyLittleThing, a fast-fashion retailer, has announced that it has secured a lease for a facility in London’s Oxford Circus, where it will house a new showroom and office space.
The facility, which is 4,375 square feet, will be comparable to the brand’s openings in Miami, Los Angeles and Paris.
The area, which is scheduled to open in mid-April 2023, will act as a private showroom and content creator center where the company will invite its partners, such as influencers, the press and stylists.
The two-level plan will comprise a content room, photo studio, working offices, conference rooms and showroom space, with an interior design style influenced by the brand’s own celebrity and influencer clientele.
“We are thrilled to be opening another iconic showroom in the heart of London. Since our launch in 2012, we have built a strong portfolio of showrooms and are excited to expand our offering to the pool of talent we work with throughout the UK,” said Nicki Capstick, Marketing Director of PrettyLittleThing.
“Our UK-based team has grown rapidly over the past 11 years, and this new space will allow us to bring the experience that our influencers, talent and press have in our international showrooms,” Capstick continued.
