Poeticgem, a subsidiary of the PDS Group specialising in retail design and sourcing solutions, has introduced a young fashion brand in collaboration with F&F at Tesco.
Named ‘Oh Me Oh My’ (OMOM), this lifestyle brand caters to a youthful audience by offering trendy fashion and everyday wardrobe essentials. OMOM focuses on authentic casual wear, emphasising creative silhouettes to maintain contemporary and relevant styles, according to a statement.
The brand features signature staples such as oversized sweats, playful graphics, crop tops, statement cargo and parachute pants, along with padded outerwear in a palette of neutrals complemented by pops of pink, bottle green, and rich chocolate.
Ben Lee, Head of Design at Tesco, praised the collaborative effort and said in a statement: “(It’s) a great collaborative effort to create an additional aspirational affordable brand exclusively for F&F. Looking forward to seeing it grow.”
Poeticgem also recently acquired the brand IP of womenswear and occasionwear label Little Mistress, expanding its design, sourcing, and distribution capabilities for its worldwide portfolio.
