TalkshopLive, the American online platform renowned for its live streaming and shopping shows, has introduced its first broadcast-quality mobile app, TalkShopLive Studio. This app empowers iOS users to conduct live shows with up to four participants, spotlight products, engage with viewers, and facilitate product sales. Furthermore, users have the convenience of linking their Shopify accounts and live streaming to Facebook Live.
A press release disclosed that incorporating shoppable simulcast has translated into a remarkable 20 per cent surge in sales for the sellers. Additionally, TalkshopLive has experienced a 33 per cent boost in viewership through the utilisation of the TSL Content Distribution Network.
Bryan Moore, CEO and co-founder of TalkshopLive, stated, “Our new TalkShopLive Studio app empowers creators, retailers, and publishing partners to elevate their content while effortlessly going live, offering them essential studio capabilities to engage, collaborate, distribute content, and monitor real-time sales.”
TalkshopLive’s collaboration portfolio has expanded to include major retail giants such as Walmart, Target, and Best Buy. Last December, Best Buy initiated an in-store pickup option for customers who made purchases through the platform, even enlisting TikTok influencer Noah Schnacky to promote favored products. In addition to retail behemoths, TalkshopLive has partnered with publishing companies and an array of A-list celebrities, including, Jennifer Lopez, Oprah Winfrey, Paris Hilton, and Dolly Parton. An illustrative instance of this is the livestream shopping event hosted in April 2022, a joint effort with Seventeen Magazine and Maybelline.
Meanwhile, several other retailers have also ventured into partnerships with competing livestream shopping platforms. Ulta Beauty and Buywith, a livestream shopping platform, collaborated in July to host livestream shopping events on the beauty retailer’s website. The burgeoning popularity of livestream shopping is not surprising, given the market’s projected growth. A report from Coresight Research, released earlier this year, foresees the livestream e-commerce market growing to US $ 31.7 billion by the end of 2023, with an expected surge to approximately US $ 67.8 billion by 2026. The report also predicts that the dominant livestream shopping platforms will include Facebook Live (55 per cent), YouTube Live (52 per cent), Instagram Live (46 per cent), Amazon Live (30 per cent), and a company’s proprietary app or website (28 per cent).
