Peloton and Lululemon have announced a five-year strategic global partnership that aims to bring together fitness content and athletic apparel and create a combined community of over 20 million members and guests.
Peloton will take on the role of Lululemon’s sole digital fitness content provider, and Lululemon will take over as Peloton’s main athletic clothing partner.
According to the press release, the two brands will interact with their global audiences in the US, Canada, the UK, Germany, and Australia through technical athletic apparel, real-world experiences, specialised programming, and unique content.
Celeste Burgoyne, president, Americas and global guest innovation at Lululemon, said in the release, “This partnership will create a powerful product offering for Peloton members and fans.”
Starting on 11th October, Peloton retail locations and online in the United States, United Kingdom, and Canada will sell co-branded clothing from all of Lululemon’s product lines. By March 2024, this availability will be extended to all five of Peloton’s international markets.
