The Swedish international apparel brand Gant has got its new CEO!

Patrik Söderström has been appointed as the CEO of the brand and he will be succeeding Brian Grevy. The new CEO will assume his office with effect from 1 February 2020.

Patrik has been a part of Gant since 2016 as Executive Vice President Global Markets.

Pleased over his appointment, Thierry Guibert, Chairman of the Board of Directors, said reportedly “Patrick’s understanding of how to lead the commercial business and channel landscape and navigate in today’s rapidly changing retail environment, while having an understanding of the power of the brand has already proved invaluable to Gant’s growth.”

The Chairman also remarked “Looking ahead, Patrick’s passionate leadership will be vital as we continue the Gant journey.”

Honoured to be assigned this new role, Patrick averred “Over the past year, we have recruited many talented employees and built a strong and powerful team. Now we will focus on the successful journey we are making, continue to improve and clarify our brand and our products, and continue to grow, both in new and in existing markets.”