Exclusive direct-to-consumer (D2C) web channels have been introduced by traditional retail firms that previously placed a high priority on offline sales to reach out to more customers. The move is intended to appeal to mobile-savvy customers who are comfortable with the idea of buying their daily necessities online.
With an eye on shifting market dynamics and customer behaviour, companies are placing significant bets on their own e-commerce platforms. These companies are doing this because they recognise the importance of ‘omni-channel’ marketing and fast consumer feedback.
The online D2C business is predicted to have a US $ 100 billion addressable market by 2025, according to a report by investment firm Avendus Capital. India is one of the greatest retail markets in the world, with sales expected to reach US $ 1.7 trillion by 2025. There are already 130 million online customers in India, an increase of 80 million in only the last three years.
In 2021, the department store company Shoppers Stop debuted more than 100 exclusive brands on its online platform.
By the end of this year, TMRW, a house of brands initiative of the Aditya Birla Group, plans to invest Rs. 500-600 crore to increase its portfolio of direct-to-consumer (D2C) fashion and lifestyle brands from eight to ten.
