Oh Polly unveils new swimwear brand

Oh Polly, the fast fashion British brand, earlier this week, unveiled a new swimwear brand by the name ‘Neena Swim’ (neenaswim.com).

The launch of Neena Swim is being seen as a part of Oh Polly’s efforts to be the leader in the swimwear and beachwear industry for the consumer market.

The catwalk collection comprised the best of matching bikini sets and one-piece swimsuits – not to mention the exquisite accessories and beach cover-ups.

The styles featured cut-out detailing, thin halter straps and plunging necklines with bottoms available in a selection of thong, Brazilian or full cuts.

It will be interesting to see the customer response to the new swimwear brand in the coming months. Meanwhile, Oh Polly has described Neena Swim as a brand staying true to its roots.

Oh Polly believes that the new brand focuses on stand out pieces that are sure to get one noticed with subtle nudes and bold and bright hues in daring, yet sexy cuts.

The fast fashion British brand is known for selling womenswear globally, and has offices in Glasgow, Liverpool, Los Angeles, Dhaka and Guangzhou. All their clothes are designed in the UK.